Marketing · 2026
01
Overview
The marketing side of my practice: on-page SEO, metadata, structured content, social publishing and analytics — the parts where technical understanding makes the difference.
02
Challenge
Marketing effort is wasted when the technical foundation is weak: missing metadata, unindexed pages, no tracking.
03
Approach
- 01Fixed the technical foundation first — titles, descriptions, structure, sitemaps, indexing.
- 02Built a content rhythm the business can sustain.
- 03Instrumented analytics so activity can be measured rather than assumed.
04
Outcome
- ✽Improved discoverability of key pages.
- ✽Marketing decisions backed by measurable signals.