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E-Commerce Operations

The unglamorous side of online retail — done properly.

Role
E-commerce management
Timeline
Ongoing
Year
2026
Stack
WooCommerce · Shopify · Product Data · Analytics
E-Commerce Operations — E-Commerce
E-Commerce · 2026
01

Overview

Store work: categories, attributes, product copy, images, shipping and payment configuration, and the reporting that tells you whether any of it is working.

02

Challenge

Catalogues drift. Duplicate categories, inconsistent product data and half-configured settings quietly cost sales.

03

Approach

  • 01Set a consistent product data model — naming, attributes, categories — before adding volume.
  • 02Standardised product imagery and copy so listings read as one store.
  • 03Configured analytics so decisions come from data rather than guesswork.
04

Outcome

  • ✽A catalogue that is easier to browse and easier to maintain.
  • ✽Clearer reporting on what customers actually look at.